From mid-October, Chabé will offer its passengers a digital newspaper service accessible from their mobile phones.
“Due to Covid-19, we have removed all newspapers available in the rear of the vehicles. We have accelerated the launch of our press digitalisation project. We are delighted to be able to offer this new experience to our customers very soon.” Leslie Moica, Sales & Marketing Director.
How does the service work?
At the start of the journey, the passenger receives an SMS with a link to access the application. All the passenger has to do is click to access, without restriction, the titles available for 24 hours.
The first available title will be the New York Times, then gradually more digital newspapers will be accessible as they are added.
Chabé had already planned this innovation to meet its voluntary CSR commitment of moving paperless. This acceleration also enabled us to be more COVID secure by delivering content to your own device. Discover the article about CSR